With an overtly and obvious love of vintage AM garage pop psychedelia, especially that from the U.K., when the heyday of the quirky genre revolved around Carnaby Street, the place to be and be seen, Karovas Milkshake lace together a tapestry of hypnotic charm, where the music evokes colour, and colour has sound ... suggesting that a Karovas Milkshake might just be akin to Electric Kool-Aid.Seldom is that I find music that’s derived from other music to be well done, but that’s not the case here on In The Shade Of The Purple Sun, where the boys draw deeply from nearly eclipsed nuances, stringing these bits and pieces together to fabricate something that you’re sure you’ve heard before somewhere in the back of your mind, and even when you figure it out, you don’t care one single bit, because it’s all laid out so flawlessly and transparently well. Take for example the opening track “Easy For You,” the song will nearly be over before you realize that it’s all based around the Supremes’ song “You Keep Me Hanging On,” where they mix and interweave bits of soul with R&B with a rock n’ roll backbeat to keep it moving a head ... even if ethereally so.In The Shade Of The Purple Sun is truly a trip down the rabbit hole of time, where you’re face to face with a reflection of a reflection that physically manifests itself through sound, where Karovas Milkshake may just have found the elusive lost chord, or at least the essence of being able to time-slip into a nearly forgotten past, if but for nothing else than the length of this album.Review by Jenell Kesler

"In The Shade of the Purple Sun" is exactly the sort of fairytale concoction you'd expect to emerge from the same minds as that introduction, with its attractively lurid sleeve hinting further at the delights within, with little in the way of subtlety, but plenty of finesse.The Karovas Milkshake aren't new to this game - their debut E.P was released in 2010 - and their experience shows with this fine release. It's one for the revivalists who savour vintage production techniques, over new innovations, and approached from this angle, there's plenty to savour here.An obvious love for vintage U.K psychedelia of the mid to late sixties is used as a starting point, with many other period appropriate appropriations helping to diversify "In The Shade of the Purple Sun" beyond the ambitions of many like-minded artists."Purple Sun of Glastonbury" is probably the most overtly psychedelic track here, and almost certainly the best. Led by a Brian Jones worthy sitar riff, and a tribal vocal chant, it exerts a hypnotic charm that could last all day as far as I'm concerned. The backwards guitar section in the middle is an expertly manipulated, "Revolver"esque treat,and the catchy 'ba ba ba' pop outro digs its hooks in irresistibly. So much has happened on the journey from point a to b that it's hard to believe we're still listening to the same song.The highest recommendation I can give is that picking that particular highlight was not an easy task. There's much more to love here, from the bluesy "Howl" (check out the Robbie Krieger guitars!), to the flawless freakbeat of "When The Night Falls", to the sublimely ridiculous, Syd Barret-on-speed "Apple Pie".Nathan FordVIDEO: https://www.youtube.com/watch?v=8xBlbS4DUQE